ST. ALi Brews Up Innovation with Bespoke Instant Coffee Products
ORTHODOX & FEEL GOOD
New Ground partnered with ST. ALi to develop three unique instant coffee products – Orthodox, Feels Good, and Organic with Adaptogens – each with their own distinct flavour profiles and health benefits. Our team also created bespoke packaging and a new size of sachet to ensure the products stood out on the shelves.
The result was a successful launch with positive feedback from customers and the opportunity for ST. ALi to expand their market reach.
When ST. ALi approached us with the idea of developing a range of instant coffee products, we were excited to work with such a forward-thinking brand. Their focus on specialty coffee and commitment to ethical sourcing was a perfect match for our own values.
To create the three instant coffee blends – Orthodox, Feels Good, and Organic with Adaptogens – our team worked closely with ST. ALi to understand their desired flavour profiles and health benefits. We then sourced high-quality beans from around the world and used our expertise in roasting and blending to create unique and delicious blends.
But creating great-tasting coffee was only half the challenge. We also had to ensure the products stood out on the shelves and communicated the premium quality of the coffee inside. Our team developed bespoke packaging for each product, using eye-catching designs and clear messaging to convey the unique benefits of each blend. We also created a new size of sachet to make the products more convenient for customers to use.
A FORWARD THINKING RESULT
The result was a successful launch with positive feedback from customers. The bespoke packaging and new sachet size helped the products stand out on the shelves and attracted new customers to the ST. ALi brand. And with the convenience of instant coffee, ST. ALi was able to expand their market reach beyond the traditional coffee shop and into the homes of coffee lovers.
At New Ground, we're proud to have partnered with ST. ALi on this innovative project and look forward to working with them on future ventures.